Industry leaders building
innovative portfolio companies.

Originate LogoOriginate LogoOriginate Logo


A joint venture to create incredible
products and services.

O Labs brings together leading talents in several key fields including software and product development, legal counsel and business consulting, sales, marketing, and branding; as well as the partners’ networks and relationships. O Labs provides a unique set of resources to its portfolio companies as they build products and services that large enterprises need to be successful.


Versus Logo

O Labs’ first portfolio company, Versus, has developed a platform for legal, real-money video game tournaments. With software built by an Originate development team, the company receives legal counsel from Manatt’s experts in gaming, advertising, intellectual property and sweepstakes law while leveraging ICM Partners’ expertise in brand positioning, sales and marketing. O Labs provides Versus with the necessary support to ensure the platform’s success as it builds its patent portfolio, adds features to the platform, and optimizes its Software Developer Kit for developers and publishers of skill-based games.


The Team

Matthew Pierce


Hale Boggs

Investment Committee Member

Keyvan Peymani

Investment Committee Member

Jeff Scheinrock

Investment Committee Member

Sarah Chambless


The Partners

Originate Logo


Originate is a world-class product design and software development services firm with offices in 8 cities worldwide. Founded in 2007, Originate empowers the world’s best software development talent to solve the world’s most ambitious problems. For more information visit

Manatt, Phelps, Phillips Logo

Manatt, Phelps, & Phillips, LLP

Manatt, Phelps & Phillips, LLP, is one of the nation’s leading law and consulting firms, with offices strategically located in California (Los Angeles, Orange County, Palo Alto, San Francisco and Sacramento), New York (New York City and Albany) and Washington, D.C. The firm represents a sophisticated client base — including Fortune 500, middle-market and emerging companies — across a range of practice areas and industry sectors. For more information, visit

Manatt Digital Logo

Manatt Digital Media

Manatt Digital Media is a full-service digital media platform created by entrepreneurs for entrepreneurs, whatever the size or stage of the company, from startup to growth-stage to mature public companies. Manatt Digital Media uniquely offers a one-stop shop of professional services that is grounded in the legal and business experience of Manatt, Phelps & Phillips, LLP, one of the world’s most respected law firms in the media, entertainment and advertising industries. Manatt Digital Media offers its clients differentiated value and impact in multiple forms and across the life span of their companies – from venture stage to strategic relationship-building and artist access to business consulting and creative deal-making, including content licensing, distribution and M&A. For more information, visit

ICM Partners Logo

ICM Partners

ICM Partners is one of the world's largest talent and literary agencies with offices in New York, Los Angeles, Washington, D.C. and London. The agency represents creative and technical talent in the fields of motion picture, television, books, music, live performance, branded entertainment, and new media. ICM was formed in 1975 through the merger of Creative Management Associates and International Famous Agency. In 2005, the company raised equity financing to fund strategic growth, and in 2006, ICM acquired the literary agency Broder Webb Chervin Silbermann. In 2012, the agency completed a management buyout and formed a partnership with the new name, ICM Partners.